Live The Truth of Who You Are with Forrest Wright

What do Jeff Spicoli, Willy Wonka and The Price is Right have in common?  They are all inspirations for our guest this week, Forrest Wright.   Forrest grew up on the East Coast, and then found himself at UCLA in the late 80’s where he believed a simple move across the country could unlock his “true self” that he had been partially hiding.  What he learned was it would take a few more twists and turns in life, from working in the film industry, to getting his MBA and eventually launching his own branding company to learn that the more he shows up as his true self, the better his work, and the greater his success and fulfillment. He is now the author of 2 books, and an upcoming eLearning course, but most importantly he is fabulously, flamboyantly, and authentically himself.  Jeff Spicoli would be proud.  

 

Bio:

In 2009 I founded creative agency Page 90 to build compelling and authentic brand stories for organizations and individuals. Though the traditional paradigm is “mission leads the work,” I’ve realized that the opportunities that have come my way since then are responsible for evolving my mission.  Now I am driven to raise the collective imagination of the corporate world so they can go about solving the challenges of the rest of the world.  The way I do this is by facilitating Big Work: leading high functioning teams in solving their toughest challenges in the shortest amount of time for the largest impact. And, to have fun while doing it.  Over the years I’ve gotten to tackle interesting strategic initiatives with non-traditional approaches like:

• reimagining an STD testing campaign as a sexy lifestyle brand
• helping a team craft a personality for a new machine learning platform using film and literary archetypes as our departure point
• creating an animated series to influence biotech engineers to adopt a design thinking approach to their work
• redesigning the car buying process by letting go of everything that’s currently done in the auto industry

 

 At the core of projects like these is a commitment to helping people find the best possible approach to their work in a way that feels true, relevant and inspiring. 

 

 

I am a reformed film producer with a B.A. from UCLA and an MBA from UC San Diego.  I co-authored the book Being Different Matters on personal career branding with one of my professors at UC San Diego. And, my second publication, The Hello Book just came out.  It’s a fill-in-your-own-story book for adults who want to share who they really are with the children in their lives. My Big Work classes should be up on the Thinkific site by the end of the year. And I’m building out an Idea Ranch in southwest Colorado where I hope to bring creatives, business leaders and change makers together to solve their toughest challenges in an inspired setting.

 

Links: 

Page 90: https://www.page-90.com/ 

 

Being Different Matters: https://www.amazon.com/Being-Different-Matters-Jobseekers-Economy/dp/0999637509/ 

 

The Hello Book: 

https://www.amazon.com/Hello-Book-book-about-real/dp/0999637533/